Why Every Blogger Should Monitor Their Online Reputation


As a blogger, your reputation is your biggest and most important asset. You’ve worked hard to prove to the Internet that you are worthy of people’s time and attention. You’ve worked hard to prove that you are trustworthy. You’ve worked hard to prove that you’re an awesome human being. The last thing you want is for that to get taken away because of a bad review that goes unnoticed or because a troll decides to mess with you (which, really, is more a matter of “when,” not “if”).

The best way to maintain a good reputation is to monitor that reputation very closely. This helps you identify and solve problems before they have a chance to get out of control. Here are the best ways to do that.

Google Is Your Friend

Set up Google alerts for your name, you blog’s title, and any keywords you are targeting. This way you will be emailed whenever any of those things turn up in a news story. In addition to these alerts, it’s a good idea to Google yourself and your keywords at least a couple of times a week. This way you’ll find out when someone leaves a review about you on a review site or writes about you on their own blog or website.

Take Advantage of Social Media

Set up live alerts on your social media accounts. This way you will get a text message whenever someone tags you in a post. Running regular searches helps, too. Remember, not everybody who talks about you is going to tag you, use your favorite hash tag, or include your actual Twitter handle. Using the search function offered by the major social media portals will help you find those non-tagged posts.

Actually Read Your Comments and Messages

It’s easy to get behind in your emails and comments — especially if your blog is a popular one! Still, setting aside some time every day to read as much of what has come in as possible is important. A lot of the complaints that people make publicly are sent to you privately first — the public feedback happens when they fail to get a response from you.

Get Help

When you’re first starting out, monitoring your reputation is relatively easy. You can probably do all of your searching, comment reading, and emailing in an hour or less. As you grow your presence and audience, though, it gets tougher to keep up with what is being said about you. At some point, you should consider hiring someone to help you. You can enlist the help of a friend or assistant or you can use a service to help you find and review reputation issues or problems as they come up.

Please Remember

How you handle negative feedback and reviews is going to factor heavily into your reputation. It’s important to learn how to tell the difference between a legitimate beef and trolling. It’s even more important that, once you identify the legitimate complaints and feedback, you handle these things as positively as possible.

If you’re just starting out, this probably seems like a lot of worry over nothing. After all, 95% of your blog audience is related to you! If you work hard, though, that audience is going to grow and your reputation will start to spread even without direct help from you. It’s best to get into the habit of monitoring and management now. This way, it won’t be an adjustment later on.

3 Comments + Add Comment

  • Hi Erin,

    Great advice and I totally agree with you. Reputation is everything online since it spreads so fast.

    I can also recommend (not my site and I’m not affiliated with it) to automatically scan the internet for others using your images. That’s great for either taking them down if they misuse the pictures or just request a backlink (great for seo).

    Victor Björklund

  • I immediately read this article when I noticed it because I have a blog myself. Something that was suggested to me by someone else with a blog was that I have my comments screened. That way I get to read them before I select ‘unscreen’ and the comment can be seen. The person that suggested this to me said it would help cut down on spammers or trolls.

  • Hi Erin,

    Great post, thanks for sharing this with us! Building a strong personal brand and reputation management is very important and something I focus on a lot myself, and I’m well aware of what shows up in Google if someone types in my name.

    I recently interviewed Jun Loayza, and he has a site called Reputation Hacks and also a free very useful course( Feel free to check out this interview I did with Jun Loayza as well on Reputation Management and Personal Branding, I think you may find it useful: