May
1
2013

What Kind of Content Do You Need in Post Google Panda?

If you are looking for one strategy that can get you unlimited and long lasting benefits, with immense traffic and sales online, than that one strategy is to create high quality content. No matter what kind of an update Google publishes websites that have ultra-high quality content can never be penalized. Quality content is the first and the foremost important ingredient that Google wants to see in every website on the web. Google does not want to see spammy, duplicate content websites to appear on top of Google, that are built to get sales only, and not provide much useful information to the end-user.

If you are looking to make your website appear as an authority in your niche, than you must pay deep attention towards the content that you publish on web, and for marketing purposes. When we talk about “content” we are not really talking about the “text” only. The content includes the videos, documents, presentations, RSS, and all other kinds of content that you can publish on net. An authority website offers fresh, relevant and informative content to their visitors, and this is exactly what Google looks for before deciding which website to rank higher than others.

SEO Content – What is It?

There is a well known terminology used in web-sphere called “SEO content”. SEO content is the content which is created focusing on targeted keywords, to help the website rank for those keywords. It is quite natural and vital to tell search engine bots about what keywords this particular content is related to, but too much of keywords in any piece of content are considered as keyword stuffing and Google is quite efficient to detect and ban the websites that are doing this.

Building new pages with new content but targeting the same keyword (with a little variation) used to work well few years back, but after Panda update, Google penalizes the websites that use those spammy pages with same topic. So it is vital to have only one page for any particular keyword and target all the LSI keywords within that single page only.

The Secret of “Viral Content”

Previously, the main reason to add pages within a website was to create more pages for Google Bot to crawl. But now, it is critical to keep in mind that the quality of content is all that matters these days instead of quantity of content. Websites that create content of highest quality get both the traffic and ranking boost because their content is shared on social media sites and thousands of blogs as well along with their referral link. Therefore if you are looking to rank up in the SERPs, think about creating high quality content that has the potential of being shared and liked by your audience instead of creating junk content just to fill up the web space.

1 Comment + Add Comment

  • Content truly is king. I think Google has been pushing for this for a long time, and we’re just now starting to feel the effects. I like how you mentioned the part about how your content needs to be able to be shared. At a time where social media is at its height, not only will this help your SERP, but also, it helps you reach another set of people who are on social media!