Sep
16
2013

What Are Social Signals?

Back in the day, search engine optimization was mostly about building backlinks, but things have changed and gotten more complex over the years. Now, social media is becoming one of the most popular ways to rank at the top of search engine results. Getting a good amount of feedback through social signals has become a major factor in the success of a company.

What Are Social Signals?

Social signals are the likes, shares, votes, or pins that people place on Facebook, Twitter, or any other social media sites that are known by search engines.
Social signals indicate that someone is talking about your business or website. These signals improve your SERP ranking because search engines view social signals as trusted recommendations.

What Can Social Signals Do?

  • Reduce bounce rate and create repeat site visits.
  • Impact other pages within a domain to improve ranking.
  • Replace normal backlinking methods in the future

What You Should Be Doing

If your business has not yet created a social media presence, then the time is now. Set up accounts and publish content about your business on social media sites such as Facebook, Twitter, Google+, and Youtube. If you are not exactly sure what to do, there are professional social media management companies that can help get you started. But really managing a social media account is pretty easy once you get the hang of what works and what doesn’t.

Once you’ve created your sites social media accounts, don’t just let them sit there. Regularly update your social media sites with a diverse amount of content; you can even share other people’s content. The goal is to keep the +1’s, comments and shares coming in to help boost your search engine results. Just letting a social media account sit there won’t do you any good when it comes to increasing rank.

Remember that even though social media now plays a significant role in SERP ranks, your main focus should always be to please your customers. Don’t just publish content for the sake of publishing content; share things that your customers will find handy and valuable.

Engage with your customers through discussions, polls, or even videos to get positive feedback. The more value a customer perceives from your brands social media accounts, the more likely they are to like, share and recommend your brand to others.

Conclusion

Social signals are the new backlinks, and if you don’t start gaining a social media following now then you may lose out in the future. Remember the world keeps on spinning without you, so set up your social media accounts now if you already haven’t. Social signals can be a great way to help you increase your SERPs so don’t push it to the side like it isn’t anything special. Invest some time into social media and you will definitely see that it is worth it!

So, what are your thoughts on social media and how it affects search engine optimization? How much time do you put towards social media?

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