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PPC Vs SEO: When PPC Is A Clear Choice

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Both SEO (search engine optimization) and PPC (pay-per-click) can help increase conversions on your website. However, the mechanisms of SEO and PPC are very different – and there are times when PPC outweighs SEO in terms of effectiveness. Let’s take a look at some of those situations: Situations that call for PPC You are promoting a short-term web project The online world is changing rapidly. No wonder many businessmen nowadays leverage new web trends to […]