Aug
28
2013

Pointers for Marketing Your Web Design Business

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Marketing yourself as a designer is a lot of work, but it is a necessary part of the industry. Sure, you may do great work and your work may trump the work of other designers out there, but the simple fact is if you aren’t marketing yourself, you aren’t going to achieve the success you desire. You see, there is a lot of competition in this field, and in order to stand ahead of the competition and gain more clients and success, you are going to have to put in the effort as far as marketing is concerned.

Yes, marketing yourself may seem like another job, in addition to your job as a designer, but if done right, your marketing efforts can really take your business to the next level.

Getting Started

So, how do you go about effectively marketing yourself as an exceptional designer? There are many marketing options available, and using a combination of them will help you really spread the word of your design business and take your business where you want it to be.

Design a Website

Before discussing the different types of marketing options available to you, it is important to mention that your marketing efforts should begin with a website. Your site should include the basics of your business, including who you are, what you do, and a portfolio of the work you have done in the past. A website is an easy way to showcase your work as a designer to potential clients.

Print Marketing

The traditional way to market any business is via print platforms, including newspapers and magazines. Make use of print marketing to get the word out about your business in your locale.

Take out an ad in your local newspaper or magazine. Include the obvious key points of your business, including your contact info, your website URL, and exactly what it is you specialize in. Track where new clients are coming from to see if print marketing is getting you enough ROI.

Social Media

Social media is the wave of the future in regards to marketing. In order to really gain visibility, you simply must ride that wave. Set up a Facebook and Twitter account for your design business. Post status updates and tweets about pertinent information related to your company. Link your updates to your website so your followers can easily venture over to check things out (or place an order!).

Having A Blog

Blogging is another effective marketing tool for your design business. A blog allows you to provide your targeted audience with regular updates and information regarding both your specific company and the industry as a whole. In your posts, you can include pertinent information about your design work, including tips and advice, and even pictures related to jobs you have recently completed. Link your blog to your social media profiles and your website and you will do double marketing duty.

Marketing is an absolute necessity when it comes to the success of any business, particularly a design business. Make use of these marketing efforts and you will notice a marked increase in your success.

1 Comment + Add Comment

  • This article is very helpful especially for me. I’m a graphic and web designer who is trying to make a name for her self. A few friends and I recently decided to create an online graphic and web design business. I’ve had to stress several times to one of them that creativity and originality is crucial when designing a theme for our Website, they want to be just like another site.

    Anyways, I’ll be sure to follow these steps and I agree that marketing yourself through social media, print, etc is a great way to get a name/design out there for the public eye.

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