Jun
10
2013

On Page vs. Off Page and Which Is Important?

search-engine-optimization

A webmaster must be well acquainted with what SEO methods are most helpful when doing SEO, so that he would be able to focus on them. Specializing in techniques aimed at helping out a website to achieve its preferred ranking in search engine results for its chosen keywords should be the top priority of every webmaster or SEO specialist.

Someone who is relatively new in the SEO industry would probably wonder why such scheme interests many. Search Engine Optimization (SEO) is a method intended to increase a website or blog’s online charisma by enabling it to get a high rank in search engine results. At one time, a black-hat SEO that was not favorable for the readers had been practiced by many websites, and they very pretty successful back then. And so, changes had been made by Google on its search engine to improve its service to the users. Because of that, black-hat SEO’s success decreased initiating a change for the better in the SEO industry.

You should be knowledgeable with SEO techniques so that you would know what types of methods are helpful. SEO is classified into two broad categories: on-page and off-page.

What is On-Page SEO?

This is a set of SEO programs that are applied directly to the intended website itself. You should begin working with your website to make it user-friendly to your visitors if you want your website to rank higher in the search results of your chosen keywords. Adding important contents with frequently targeted keywords, improving website navigation, and adding various kinds of Meta tags are just some of the methods you should perform before anything else. Although there are other techniques that you can apply to improve your website, but the three mentioned above are usually the ones used by SEO.

What is Off-Page SEO?

This, in contrast, is a set of SEO programs that are applied using outside your site to improve the ranking of a website in search engine results. Farming inbound links is the most divisive off-page SEO strategy.

Before, it was a burden in search result ranking to have many links leading to your website and contents. But now, the recent revisions altered all of that and those who abused off-page SEO ranked lower as a form of punishment. Guest blogging and strengthening your authorship in Google’s selected niches are the other types of off-page SEO.

Which One Should You Focus On?

The first thing to do is build up your website’s effectiveness if you want search engines recommend your site. Search engines commonly suggest dependable websites that are helpful to their users. To do this, you need to start by working on a lot of on-page SEO. If you are doing this right, you will get a lot of attention from visitors and as they begin to notice your content, you will genuinely get some off-page SEO. Focus on your off-page SEO when you are absolutely satisfied with your website’s effectiveness.

1 Comment + Add Comment

  • I totally agree with you.
    And luckily there are lots of valuable SEO plugins for WordPress, that help refining and optimizing your content. My favourite is YoaST, since it guides the user seamlessly through the complete optimization procress.

    Best regards,
    Jan

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