Sep
1
2013

Negative Keywords Another Method for Great SEO & PPC Campaigns

ppc-campaigns

Are you one of those baffled at the number of times some websites appear in search queries especially for particular products in a specified niche?

You sit and ponder what to do to get your site on the top results pages and things don’t just work out; it can be really frustrating.

Many people have been there before too; but they found the secret. It is almost unbelievable to think that using keywords not exactly relevant to your own particular product (or a bit in the opposite of the message you are trying to convey) can enhance your chances better. Your woes are over.

Best Kept Secret

One of the best kept secrets of advertising on Google and getting seen on the results page is using ‘Negative Keywords.’ Sounds absurd, doesn’t it? It is an unconventional way many have found useful and very functional all the time. Using negative keywords in PPC advertising almost completely eliminates unwanted visitors (those I call ‘window shoppers’ or ‘fringe visitors’) from visiting your site.

You are almost assured of getting a buyer using negative keywords.

How It Works

This is how it works. If for instance you sell nail polish, tradition or convention would tell you to use such keywords like: ‘good nail polish,’ ‘affordable nail polish,’ available nail polish,’ etc. But with the negative keyword style, you use keywords like ‘cheap nail polish,’ ‘free nail polish,’ etc.

Now, applying this to the PPC, Google automatically refines users who are serious to buy from you, and those who are just window shopping. This way, you are sure that those who click the links from the first range of keywords in the example above are ‘likely serious buyers’ while those who click the latter are just ‘fringe visitors.’

Getting Started with Your Campaign

To do this, go to your AdSense page, click on the Navigation bar, then the Dimensions tab. The list provided in the ‘Search Terms’ section when you scroll down shows you a whole list (sometimes in thousands) of clicks which have triggered adverts over time.

Now, checkout the ‘Broad Match’ section; that is where the trick lies. Here you would find all the keywords that have been generating the ads; check to see which have brought customers to the site (might be very few); then add the ‘Negative Keywords.’

This might be a little tricky at the start, but a few trial and errors would get you started. The most important thing is to understand how the game works. Using a broad match keyword to advertise your site might bring in a lot of traffic indeed, but how many are truly ready to buy and become repeat customers? That’s the point.

So the negative keywords trick helps you eliminate the stragglers, positions your site for real buyers, and gets you that purchase. To catch a monkey, there are more ways than one; to advance your PPC campaign, you should never be limited to one SEO method or the other. A combination of three or more SEO combinations added to this negative keyword trick is sure going to position you better as a true online business concern.

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