Mar
17
2014

Importance of Citation Building to Local SEO

You have had your local website designed by a top web developer. Where next? Well, unlike in the past, it is going to be exceedingly difficult for you to start getting people to land on your website. More people are looking to get ranked in those search engines than ever before. If you do not actively build up your SEO then you stand absolutely no chance of getting ranked. Let’s take a little look at perhaps one of the best methods out there.

Let me introduce you to the world of citations. As you may know, citations are references to your website on a variety of different other websites. They are much more than a standard link (although you will of course have a link included). They are a complete description of your company; this includes contact details, and in some cases a bit of information about the types of things that you sell. This is especially important.

local-seo

There are plenty of websites out there which you can use for your local citations. The web development company that you work with may be able to point you in the right direction. Once you are listed on these sites then you will achieve a number of benefits to your SEO. Let’s take a little look.

Perhaps the greatest benefit here is that you will have a high quality link out there. As you know, success in the search engines is all about the amount of high quality links that you have. The more you have, the better it is going to be for you in the long run.

In addition to this, there is going to be information about your company posted. The search engines will be able to take a little look at this information and work out exactly where you are located. The more references you have to your location out there, the easier you will find it is to rank highly in the searches.

Remember, your local citation building will stretch well beyond the idea of local SEO. If you choose the locations where you put your information well then they should have a steady stream of visitors in their own right. This means that just about anybody could stumble across your link away from the search engines. You will get a boost in your rankings, but the benefit of having an extra amount of targeted customers hitting your website is just too much of a good opportunity to pass up.

Remember, if you want to do this properly then you are going to need to get in touch with a company that actually knows what they are doing. If you have had a website designed then do not hesitate to ask the person who carried out the web development for you. I am sure that the majority of companies out there will be able to provide you with advice with regards to where you will be able to kick start your SEO campaign.

Author Bio: Kory Chesier is a professional blog writer, writes for HireaWiz a leading Phoenix web development specializing in custom web design, PHP development, Pay Per Click Marketing and Search Engine Optimization.

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