Jun
5
2013

How A Facebook Giveaway Can Benefit Your Marketing Campaign

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Having a Facebook giveaway is a wonderful way to kick off a successful marketing campaign, but you really need to know what you are doing. The last thing you want to do is give stuff away with absolutely nothing in return on your investment, right?

As such, here are some things to keep in mind when you set up your next giveaway:

Have A Message

Make sure you have a message that you want to get out. If you can, post that message in all the pertinent areas of the contest. You don’t want to overdo it, but this is your chance to get some information out there that will grow some legs. Perhaps you are launching a new website, or simply offering a new product. Whatever it is, make certain you have given folks the pathway to find it.

Integrate Your Giveaway

Integrate your giveaway with whatever you are in the business of selling. It would not make a ton of sense for a bike shop to give away a free coupon for a massage, right? Find something that you can give away that ties right in with your business. This can drum up tons of brand recognition for you very quickly.

Engage The Users

Engage the folks that visit your page and enter your contest directly. Explain to them what you do and ask if they would mind being added to your newsletter list. Most folks don’t mind that sort of thing if you ask them and it is a subject they love. This is why you want the giveaway to be on the subject of your business. You will get the type of people that want to know about what you do.

Make The Giveaway Long Enough

Make the giveaway long enough to gather plenty of entrants, but short enough to not be forgotten. This is usually about a month but can be stretched to two if the item is worthwhile. If you are giving away a free pencil, then expect about the same amount of interest and engagement. Which brings us to…..

Make The Giveaway Worthwhile

Make the giveaway worthwhile. You don’t have to go out and buy a car here, folks. Simply make the item worth someone’s time to enter the contest and follow up on it regularly. You want them coming back and checking it out, right? Have them get an extra entry for each day they come by and read your posts or like your page. Any form of engagement is worth an entry.

Make The Drawing Good

Make absolutely certain you are on the up and up with the drawing or giveaway. Do it in such a way that there can be no question about the veracity of the giveaway. You don’t want your mom pulling a number out of hat here. Look into third party options. They are all over the Internet to take care of such things.

If you follow these general rules, you will have an engaging and profitable giveaway from a business standpoint. Having new people come to your page and learn about what you do is well worth a couple of items.

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