Creativity in Digital Marketing


Creativity is everything when it comes to entrepreneurship, internet business and digital marketing. Every blogger needs to find creative topics that make him stand out of the masses. Every webmaster tries to use a creative design, to burn his site into the brains of his visitors.

Publishing creative content is important and critical for building up a loyal audience. Though it get’s more and more difficult with the growth of internet business. Blogging has been declared dead long time ago and still we are here. It seems, that bloggers found a way to promote their content in such a creative way, that we still love blogs.

We have to keep this process going on to be successful with our blogs in the future. Creativity is the key to make people consume our content. Targeting our content to the right audience is the first step. When we provide the information our audience is searching for, we have to present them in a creative way that builds up a relationship to our readers. It can be really difficult to come up with the next idea on how to structure your content.

Can we enforce creativity? Some people may tell you, that pressure makes you more creative. You just have to start and the pressure will help you to create great content.

Though you have to be aware that coming up with the next blogpost can be a real pain. Finding a topic that no one else has covered is close to impossible. Covering a topic in a new way is possible, but still very tough. I bet you know the feeling when you HAVE to come up with a killer idea. The closer you come to the deadline, the more pressure is on you. But does this make you more creative?

Pressure is killing creativity!

It’s the ability focus that makes you more creative. Pressure forces us to focus, not to act more creative. We know, that we have to get things done in time, so we only concentrate on the next important step. Humans are not meant to handle multitasking. Get rid of everything in your mind that could distract you from work. Applying principles like Getting Things Done, The 1 Minute To Do List or other organization practises help you to keep track of your work while being less distracted.

There are three main tips to become more creative:

  1. Get rid of distractions. Work only at the next most important task, multitasking makes you inefficient.
  2. Forget the deadlines, focus at the moment. Missing deadlines is scary, so concentrate on your work. This makes you most productive.
  3. Change your daily routines. Try to bring some variations in your daily life. This teaches you to think out of the box and increases creativity.

The main purpose of this post is to push you into action. There are lots of information available in the internet. Go out and implement them one after another. Start with freeing your mind of distractions. The human brain is not meant to remember everything we have to do. Start with creating a simple to-do-list and work on each item at once. When you work, don’t think at the deadlines all the time. Worries decrease creativity and productivity. Set yourself a reminder and then just work. Focussing totally at the task will help you to finish it as soon as possible.

4 Comments + Add Comment

  • Sometimes, I find that dedicating yourself totally to the task at hand is not the best way to come up with a good idea. A few of my best online ideas have come to me at weird times, for example, in the shower, or as I’m trying to fall asleep. So in a sense, I think you’re definitely right; being relaxed is key. But keep in mind that you still have responsibilities!

  • While the article has a great pitch, I can’t say I agree much. Strictly based on science, humans are built for multitasking. In fact, we expect to be multitasking more than ever in the upcoming future. It’s good to relax a little bit, and remove distractions. However, simply forgetting a deadline seems more like procrastination.

    Ultimately, I would view the situation differently. There are two simple steps for any task. The first is to be realistic. Don’t try to setup a schedule that you know won’t work. The second tip is not to procrastinate. Get your stuff in before deadlines. That allows you to go back and make modifications. Perhaps, a third tip would be to keep moving on. If you focus on perfection on the first try, you won’t get to finish by your deadline. This is why your deadline should be in your mind. You don’t need to be frantic. But certainly acknowledge it. Most work is useless after a deadline. Keep that in mind.

  • Thank your for those insights Justin!
    I agree with yuo, that responsibilites are very important and that you can’t afford not keeping track of those.
    But what I experienced is, that still thinking about my responsibilities limits my productivity.
    Instead I’m using task planer tools like Omnifocus, Things, or maybe even a simple calendar to remind me on my responsibilities.
    This allows me to focus on my actual task for the moment. And it also free’s my mind, so that ideas can come to me, whenever they like, just as you said.

  • Hi Noble Genius,
    interesting to see your thoughts.
    I agree with you that forgetting a deadline will lead to procastination.
    Maybe I should habe put my statement in another way: Let tools remind you about deadlines.
    What I tried to say is, that deadlines distract you from your work and thus shouldn’t be in your head. Utilizing task management tools and calendars to remind you on certain deadlines would be sufficient.
    You’re totally right with getting stuff done before the deadline. But for me, that’s the reason to focus on productivity (not perfection!) and not on my deadline.

    It’s interesting to see the different opinions on this topic, thank you for engaging!