Want to be at the top of your marketing game in 2014? If you’re serious about taking business to the next level, you’re going to have to commit to mastering a range of vital skills. Times have changed, and as a marketer, you have to evolve or get left behind. Hopefully, this list will help you identify the areas you need to work on so you can overcome your talent shortfalls and become the ultimate […]

Cheap things tend to attract serious bashing from people even when they don’t understand the intricacies; the fact that there is an alternative that is more costly, they don’t care to investigate but join the train. However, with the number of business people that understand and use HTML, internet advertising can be great if the cost is down. So, are there truly any functional or useful ‘cheap methods’ of internet advertising? The Costly But Optional […]

The viability of the internet in marketing can never by underestimated; millions of companies have had their businesses grow rapidly thanks to the power of the internet; the power of SEO marketing is considered to be one of the most creative ways to get to the market, catch the wave, and hold on to your customers. But is advertising on the internet really worth it, especially for small businesses that are more concentrated in local […]

Are you one of those baffled at the number of times some websites appear in search queries especially for particular products in a specified niche? You sit and ponder what to do to get your site on the top results pages and things don’t just work out; it can be really frustrating. Many people have been there before too; but they found the secret. It is almost unbelievable to think that using keywords not exactly […]

Marketing yourself as a designer is a lot of work, but it is a necessary part of the industry. Sure, you may do great work and your work may trump the work of other designers out there, but the simple fact is if you aren’t marketing yourself, you aren’t going to achieve the success you desire. You see, there is a lot of competition in this field, and in order to stand ahead of the […]

When it comes to Facebook, Twitter, Pinterest, and other social platforms, you might think none of them can grow your business in a salient way. In fact, social media is not just for socializing. It can actually help grow your customer base in ways you might not expect. Here are some tips on how to capitalize on social media not only to keep your existing customers, but to expand your reach to new customers as […]

Nearly all business owners carry a smartphone with them as they go about their daily business. The phone keeps them organized, in touch, and up to date. With a few taps on the screen, business owners can review their appointments for the day, check the stock market, and see if it’s supposed to rain. The convenience of smartphones has simplified the payment process as well, especially for business owners who conduct business away from their […]

Businesses of all sizes — whether you are a vacation resort chain like Bluegreen Resorts or a one-person start-up — use it to promote their products and services. People use it to connect worldwide. Why can’t fundraising organizations benefit from the use of social media? Actually, they can. Fundraising organizations that use social media as part of their efforts to increase awareness and donations raise their final totals by approximately 40 percent. To use social […]

It’s a well-known best practice that landing pages improve your campaign conversion rates, but did you also know they’re the stage in the conversion path most vulnerable to abandonment? This is why testing your landing pages is so crucial, and the more resources you devote to testing and optimization, the better your conversion rates will be.

When you set up a business blog, you do so for a reason – it is to help your business grow. But the truth is, almost every niche is very competitive. In today’s world, nearly every business is online, and most use blogs as a marketing strategy. Stand Out With that in mind, it is very important to find ways to make your blog stand out in the industry. Instead of offering your audience the […]