Jul
7
2012

12 Simple Ways to Improve Your Websites PageRank

Improving your sites page rank on Google is perhaps the best thing you can do to assert the value and quality of your website or blog, no matter what your website/blogs niche is. A website that ranks at the top of search results for targeted keywords receives many benefits. It is hence important to take the necessary steps to improve the rank of your website or blog on search engines especially Google. We have listed 12 simple tips below that should be able to help you out.

1. Content

Ensure your primary focus is well reflected and re-enforced throughout your content. Also ensure that all content on your website is original. Get inspiration and ideas but never copy content from another website. Highly original, relevant, and valuable content is what Google and other search engines strive to give their readers and the best thing you can do is provide plenty of it on your website.

2. Design

Most professional web designers or Web design companies use too many graphical images and tools like Java, JavaScript or Flash which can slow your website, result in lower rankings and ultimately less traffic. Keep your website design simple so that your customers can navigate easily between web pages, find what they are looking for. Use clean cut design and CSS based code, with as few cells and tables in your web design as possible.

3. Keywords

Research and use the right keywords/phrases in the right fields and references within your web page. Like Title, META tags Headers, etc. Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

4. Submit Your Website

Submit your important pages to popular search engines, website directories, social bookmarks etc. You can hire someone to assist you with this or use a combination of manual submissions and semi-automatic tools. Avoid using fully automated submission for important search engines, blogs or directories.

5. Keep Track With Search Engine Updates

Keep track of changes in search engine algorithms and modify your web pages accordingly so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing and to understand where traffic comes from. Analyze where you visitors are originating from, if they come from searches or links, which keywords convert to sales and so on. Take all this into account when promoting your website on the Internet.

6. Create Articles

Write and submit some good quality articles for your website. Hundreds of other blogs and websites are likely to republish these articles from article on their site together with any back links to your website.

7. Submit Your Site to Blog Directories

Blog directories are search engine friendly and have a large number of incoming links. Submitting your site to a do follow directory can help you to increase the page rank. Your can easily identify laces to submit by conducting a simple search for “blog directories” on Google.

8. Make Blog Comments

Blog comments are the most common method to increase the back links. This is a very major advantage that you get when you comment on other blogs. Make sure that majority of blogs on which you comment are DoFollow blogs although also use other popular blogs that may be no-follow.

9. Use Forums

Forums get very good search ranking by Search Engines due to fresh new content. Create forum profiles on high traffic do follow forums with anchor text link to your website in your forum signatures. Participating in forums from a similar niche can further improve your site’s rank on search engines.

10. Social Bookmarking

Social Bookmarking sites like Twitter, Facebook , Orkut, Delicious, Mixx, Reddit, Digg, Stumble upon, LinkedIn etc are with tons of traffic and huge popularity. When you bookmark your articles you will automatically get a link back to the article or your blog in addition to any direct exposure.

11. Update Your Website Regularly

Update your pages regularly, Google will crawl your web site more often give it more weight. This can further improve the opportunity to introduce your content more frequently in Google. Your can install a tool to create and submit an XML sitemap automatically to Google, Bing, Yahoo, Ask.com, etc which will lead to better indexing of your website pages or blog posts.

12. Build Subscribers & Readers

Start building your readership and subscriber base. You can allow readers to subscribe to your content via RSS feeds or you can keep them informed through online services such as Google’s feedburner or by setting up groups on Twitter or Facebook. It may take a while to build significant readership however your readership will increase automatically as you write quality content.

12 Comments + Add Comment

  • I will definitely be sharing this article with some of my fellow freelancer friends. It is riddled with a lot of great information. Thank you very much for posting it.

    Content is an extremely important part. You want to make sure that the content appeals to the intended audience. I hate when I go on a website and I know who it is geared for… But, the vocabulary and way of speaking is not really what you would expect for that kind of website. I think a lot of people underestimate just how important words on a page are.

    I have not had much experience with social bookmarking and do not know tons about it. But, I have heard a lot of positive things about it.

    Once again, thanks for the lovely resource!

  • These are excellent tips! I’ve decided that I will implement two of these tips this week. I’m going to comment on blogs that cover the same topic as my website. Also, I’m going to work more with social bookmarking websites. I’ve done very little with them up to this point, so this will be a good exercise.

    You can’t stress the importance of good quality content enough. If your articles and blog posts are relevant to your website, it should be easy to fit in keywords. I think sometimes people focus too much on keywords and then the content loses something. Quality content is what people are looking for.

  • FamilyTreeClimber, I know EXACTLY what you mean about people focusing way too much on the keywords. Sometimes the keywords do not fit into the content and flow in a nice way. I really get aggravated when someone wants content written with a specific keyword phrase that does not really flow well in any sentence. I know how important keywords are…. But what good are they going to do you if your content makes no sense?

  • The universe knows that I have tried just about everything, when it comes to trying to increase my site’s page rank. This article reminds me that I must do a lot more! I think what most stands out to me about the tips for a higher pagerank, is the reality that you must update often and stay plugged into the social media world. This has proven very successful with a social media manager colleague of mine.

  • Great resource! You mention that it is a good idea to ‘Use online tools and utilities to keep track of how your website is doing and to understand where traffic comes from.” I use Google Analytics almost exclusively. Are there other good tools out there that I should be using?

  • Very well-put together list! A very good reference for beginners and advanced bloggers. I definitely need to devote some more time to entering blog directories. The design element is also something I can improve on, I think my page is a bit slow to operate so that is probably negatively affecting my traffic.

  • I will follow that list from today and will tell you if it works (I’m sure it will 😉 )

  • When I ran a sports related website it was a PageRank 7 sometimes it was a PageRank 8 and I would have to agree with this post wholeheartedly this is the formula I used to get that site. There was at least 1-2 posts per hour every hour Google spider used to visit every hour also some of our posters where copy-pasting and giving credit to the other sites and our site was being indexed sooner than the top sites therefore we were getting the top views for it.

    I do believe that one important factor has been omitted and that is the age of the site which I am not totally sure if that still holds true but used to play a major factor in the whole PageRank system.

  • I agree 100% with this post. Content is probably the biggest thing, it is important that you have a lot of it and the quality of it is good as well. I know the feel of having a website on Google’s page rank of 8 or 9. I read somewhere that only 98% of google users go past page 1 or 2.

  • Page rank is definitely important for any website, unless you don’t want incoming traffic! I agree with all the points above especially the one on creating content constantly. Who doesn’t like a website that churns out new topics every other day? Apart from readers loving your site, you will also be rewarded with a higher page rank.

  • Thanks for including us on the list! 

  • These are some great tips. I actually follow some of these and some I don’t. I’ve learned from my mistakes from over the years and I agree with all of these. Hopefully the people just starting to run websites can learn from these valuable tips. I’d suggest you be very careful to the directories you submit your website to. Some may end up hurting your PR.

Leave a comment