As we become increasingly aware of scammers and their tricks, their methods have evolved. While there are plenty of emails promising wealth and inheritance, the likelihood of such emails to bypass the spam folder and end up in our inbox is low. And so, scammers have adapted their techniques, shifting the target from email to social media- the newer the platform, the better. All too often we see friends and family, if not ourselves, sharing […]

You have had your local website designed by a top web developer. Where next? Well, unlike in the past, it is going to be exceedingly difficult for you to start getting people to land on your website. More people are looking to get ranked in those search engines than ever before. If you do not actively build up your SEO then you stand absolutely no chance of getting ranked. Let’s take a little look at […]

Social media sites, like Facebook, Twitter, Pinterest, and LinkedIn, have become a huge hit for business owners over the past couple of years because of their huge marketing potential. The fact that you expose your business to millions of people all over the world is nothing short of tempting. If you rake in a fraction of that, you’d still be raking in hundreds or thousands of people to your business, which is more than enough […]

When it comes to conceptualizing a final design for an e commerce page, creativity is good but usability is way much better. Flash animations may needlessly delay shoppers when they are about to check out; appealing, innovative style elements may prove to be a little more puzzling, especially for not tech savvy users, and two stylish color schemes can send the clients a bad brand impression. A confused viewer is the one that will quickly […]

Marketing your online business can be a tricky proposition when you consider the different search engines and the rules that seem to be changed without notice that can negatively affect your organic search ranking. Take Google for instance, in just a few years they have declared that press releases might hurt your rankings, the once respected practice of guest blogging may hurt your rankings, they changed their position on keywords in anchor text and they […]

Webmasters need to choose a hosting service in order to keep their websites up and running. Web hosting providers offer diverse hosting services to meet different needs. These may range from shared and VPS hosting, to dedicated servers, just to name a few. It may seem like a daunting task trying to figure out which hosting service best suits your needs if you are a novice website owner. However, a good place to start would […]

As long as the battle for online supremacy is still being waged, link building will remain an important tool that could aid your success. Many search engines consider your page links to be a vote of confidence from your peers, for everyone wants to be associated with the best. Not only are links a sign of confidence and ever so often quality, having links to sites that deal specifically with your targeted market can help […]

Affiliate marketing is a thriving source of income for millions of internet savvy individuals across the world. It’s a job you can do in your own time, at your own pace and from (technically) anywhere on earth with a stable internet connection. It can be difficult to make a dent in the affiliate marketing world though, especially for newbies. The competition is rife and is probably more informed, and one of the key tactics professionals […]

Want to be at the top of your marketing game in 2014? If you’re serious about taking business to the next level, you’re going to have to commit to mastering a range of vital skills. Times have changed, and as a marketer, you have to evolve or get left behind. Hopefully, this list will help you identify the areas you need to work on so you can overcome your talent shortfalls and become the ultimate […]

Both SEO (search engine optimization) and PPC (pay-per-click) can help increase conversions on your website. However, the mechanisms of SEO and PPC are very different – and there are times when PPC outweighs SEO in terms of effectiveness. Let’s take a look at some of those situations: Situations that call for PPC You are promoting a short-term web project The online world is changing rapidly. No wonder many businessmen nowadays leverage new web trends to […]